Friday, August 3, 2012

Crafting Quality Content For Your Article Marketing Strategy ...

Make sure that the keywords in your resource box apply only to the article you are writing. Trying to include every keyword that you work on is going to be counterproductive. A reader searching for content on a particular keyword who ends up on your article that is completely unrelated is not going to be coming back for more.

Good article marketers know how to strike a balance between article quality and speed of article release. Readers, website visitors, and customers all have short memories. It is vital to give them a regular stream of fresh content to maintain their interest and keep them aware of the products and services being marketed.

Focus on formatting your articles so readers can digest them more easily. Break up big blocks of text into smaller bite-size paragraphs. Use lists or bullet points if possible, and add subtitles in bold to describe each paragraph. Readers want to be able to skim information quickly, and if that is difficult, they will just move on.

It is of the utmost importance to create keywords relevant to the topic of your article if you want your article to be viewed by a lot of people. If you do not put in these relevant keywords, your article is not going to get many views, meaning you did all that hard work for nothing!

Being suspenseful in an article is okay if you?re John Grisham, but it?s not okay if you?re a basic article marketer whose goal is to drive traffic to a website. Take it easy on writing a thriller. An article doesn?t have to be mysterious or contain plot twists in order to make it entertaining to a reader.

If your site allows for users to post comments on your webpage, you should use the ?no follow? link attribute. Whenever a user leaves comment spam (links to unwanted sites), web crawlers will be notified by the ?no follow? attribute and not follow that link. This will prevent you from linking to spam sites that can and may negatively affect the reputation of your own site.

Pay attention to what is working and what is not. Sometimes certain market ideas will not resonate with readers. Try to tailor new projects to those that have been successful in the past. Recognizing potential gold mines will maximize profits. It is often better to stick with what has already proven to be profitable instead of always trying to reinvent the wheel.

Following the advice in the article will help you to promote your company using article marketing, which can be presented both online and in print outlets. It is a simple, efficient way to spread the word about what your business offers and it brings in a wide variety of potential customers and clients.

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Source: http://web-how-to.com/crafting-quality-content-for-your-article-marketing-strategy/

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