Tips to Market your Business Startup | Seekably

It is indeed a tough job to run your own business. But, the tougher part is to get it going at the initial phase. If you can give your business a flying start, then you have all the possibilities to reach your expected success level very soon. But, it is easier said than done. Though discouraging, yet, it is a fact that more than 90% of business get lost in the very initial level. So, you need to be careful while giving a smooth start to your business. Once it gets a good start, things should not be that tough in the later stage.

Whenever you think of starting your business, the first thing that you will need is a clear set of mind. No matter what happens in the future, you must carry on with your efforts. Then only, you should decide what your business will be and how you are going to shape it.

When you are all set to start your business, it?s time now to find out a right strategy to market your business as a startup. While marketing your business, your only motive should not be to earn great profits. At the initial stage, you should only think about creating a good image of your business and attract more and more customers to your business.

There are mainly two ways to market your business at the startup- Offline marketing and Online Marketing. There are so many offline ways to market your business; however you need to provide as much effort as possible to promote your business online. The basic reason behind this is that, no matter what your business is, there is a vast group of your potential customers who are using the internet
regularly and you do have a great potential to create a good online presence of your business.

Following are some of the basic offline startup tips that every business need to adopt,

1. Use of print ads to declare about your new offers and specialties is a very good way to let the people know about your business. At the initial stage, these print ads can easily draw the attention of your potential customers.
2. You can also make some personal promotion of your business by meeting people in suitable locations, like conferences, meetings etc. Wherever there is a possibility to meet your potential customers, you should make your move. Your visiting cards are a great tool in this aspect.
3. You can also join various professional associations and make contacts with professionals with whom you have some good potential to build business relations.

Well, these are some of the common offline tactics that every business needs to apply to market their startup. But, there are some drawbacks of offline marketing. First of all, you need to spare a huge budget to run an offline marketing campaign. You will also have to spend lots of time for this. Besides, the above listed ideas, there are so many other offline marketing ideas, majority of which need a huge investment.

If you are worried about the expense and time required for an offline marketing campaign, there is a great way that you can adopt to promote your business at the startup. This is nothing but a successful online marketing campaign, which has indeed become a great tool for every small business nowadays.

Here are some more business startup marketing tips, which you can carry online.

1. A positive WOM
   This is a very significant aspect of online marketing, where rather than your own voice; voice of your followers, friends and fans matter the most. While promoting your business online, your efforts should be to create a positive word of mouth about your business only. Once people start talking good about your business, your tasks become quite easier.
2. Business Directories
   Listing your business to the various online directories has become an essential task for every business. The more number of directories you are listed in, the more will be the number of visitors to your site. While, listing in a directory, you should be very careful to give a brief yet clean description about your business. People should instantly know what your business is all about and how they will be benefited out of it.
3. Social Media Presence
   For the last couple of years, Social Media is undoubtedly ruling the field of online marketing. Almost every business nowadays is using Social Media as their marketing tool; you also need to capitalize on this great tool. No matter whether it is an attractive FB page, FB group, Twitter, Linkedin and whatever it is, you should make a presence everywhere possible.
4. Online Community Participation
   There are various places on the internet like the discussion forums where people use to talk about business and all. You should also be a part of these communities and take active participation in the discussions. It will not only help you to promote your business, also you will find some great ideas which you can apply to your own business.
5. Maintain your own blog
   Creating and maintaining a good looking and well maintained blog is really helpful to market your business online. You can put various information related to your business into your blog and provide some real value to your potential customers. If you link up the blog to your main site, then it will give you some good SEO too.

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Source: http://www.seekably.com/internet/tips-to-market-your-business-startup/?utm_source=rss&utm_medium=rss&utm_campaign=tips-to-market-your-business-startup

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